TY - JOUR T1 - Influence of Cost, Perceived Service Quality, and Patient Satisfaction on Loyalty at a Public University Dental Clinic in Iran A1 - Laura M. Jensen A1 - Erik Sørensen JF - International Journal of Social and Psychological Aspects of Healthcare JO - Int J Soc Psychol Asp Healthc SN - 3108-4818 Y1 - 2021 VL - 1 IS - 1 DO - 10.51847/lDQVuWyTgd SP - 218 EP - 229 N2 - Dental clinics linked to public universities not only serve an academic purpose but also deliver routine and advanced treatments to varied patient groups at rates supported by public funding. Recognizing the role of patient retention—along with elements like affordability, care standards, and contentment that shape it—remains vital for the ongoing viability of such facilities. The objective of this research was to evaluate how affordability, care standards, and contentment affect patient retention at the dental facility of a state-funded medical university. A cross-sectional investigation was carried out at the dental facility of Alborz University of Medical Sciences located in Karaj, Iran, spanning 2023 to 2024. Information was gathered from 190 individuals selected via convenience sampling, utilizing four instruments: basic participant details, views on affordability and care standards, contentment levels, and retention among dental patients. Analysis involved structural equation modeling (SEM) through PLS software, with fit indicators (rms Theta, SRMR, and NFI) applied to evaluate the model. Associations among factors were further explored using SPSS version 22, incorporating independent t-tests, ANOVA, chi-square analyses, and Pearson’s correlation. Affordability exerted a notable influence on patient retention (P  UR - https://smerpub.com/article/influence-of-cost-perceived-service-quality-and-patient-satisfaction-on-loyalty-at-a-public-univer-3xfwu5cymg4lk1u ER -