TY  - JOUR
T1  - The Communicative Competence of Future Healthcare Professionals in the Era of Pharmaceutical Market Transformation and Modern Technologies
A1  - Sophia Blahun
A1  - Natalia Stuchynska
A1  - Nina Lytvynenko
A1  - Iryna Khmil
A1  - Tamara Serhiienko
A1  - Vitaliy Hladyshev
JF  - Annals of Pharmacy Education, Safety, and Public Health Advocacy
JO  - Ann Pharm Educ Saf Public Health Advocacy
SN  - 3108-4850
Y1  - 2022
VL  - 2
IS  - 1
DO  - 10.51847/hW0t4H1Mvi
SP  - 43
EP  - 51
N2  - The transformation of the pharmaceutical market places increasing demands on the way educational processes are managed, especially in cultivating the professional competence of future healthcare professionals. This article examines how modern technologies play a role in the development of communicative competence in healthcare students amidst the evolving pharmaceutical market. The study reviews the application of digital tools and technologies throughout different stages of practical lessons. It clarifies the meaning of “communicative competence” and identifies its key elements: motivation, knowledge, and practical engagement. The research focused on 295 students enrolled in the Department of Pharmacy of the O.O. Bohomolets National Medical University, assessing their competencies before and after the intervention. Statistical analysis of the data collected pre- and post-experiment showed significant changes in the levels of competence (ranging from excellent to satisfactory) between the experimental and control groups. These findings confirm the positive impact of integrating modern technologies and web tools into the educational process, highlighting their role in effectively managing the development of communicative competence.
UR  - https://smerpub.com/article/the-communicative-competence-of-future-healthcare-professionals-in-the-era-of-pharmaceutical-market-twyx3xd2816oolg
ER  -