The transformation of the pharmaceutical market places increasing demands on the way educational processes are managed, especially in cultivating the professional competence of future healthcare professionals. This article examines how modern technologies play a role in the development of communicative competence in healthcare students amidst the evolving pharmaceutical market. The study reviews the application of digital tools and technologies throughout different stages of practical lessons. It clarifies the meaning of “communicative competence” and identifies its key elements: motivation, knowledge, and practical engagement. The research focused on 295 students enrolled in the Department of Pharmacy of the O.O. Bohomolets National Medical University, assessing their competencies before and after the intervention. Statistical analysis of the data collected pre- and post-experiment showed significant changes in the levels of competence (ranging from excellent to satisfactory) between the experimental and control groups. These findings confirm the positive impact of integrating modern technologies and web tools into the educational process, highlighting their role in effectively managing the development of communicative competence.
