Educational campaigns, as a type of active learning, promote student engagement, critical thinking, and professionalism. Nevertheless, evidence of their influence on knowledge acquisition and learning outcomes in pharmacy students is still limited. Therefore, this study assesses the impact of a medication safety campaign on students’ perceptions of the campaign and their achievement of learning outcomes. A cross-sectional survey was carried out among fourth-year pharmacy students taking the course ‘Principles of Medication Safety’ in the academic years 2023 and 2024. Data on students’ perceptions of the educational campaign and their self-assessed attainment of course learning outcomes were collected using a 20-item online questionnaire based on a 5-point Likert scale. Responses were summarised with descriptive statistics, while categorical variables were examined using Chi-square and Fisher’s exact tests, with statistical significance set at p < 0.05.
One hundred pharmacy students completed the survey. The majority expressed favourable perceptions of the campaign (78%), and 82% indicated high achievement of learning outcomes, especially in areas such as communication skills, critical thinking, and problem-solving. Students who had previous experience with campaigns (24%) showed greater overall perceptions and learning outcome scores, whereas those participating for the first time (76%) reported marginally higher scores in learning outcomes. The medication safety awareness campaign led to enhanced student perceptions and self-reported learning outcomes, indicating its value as an effective active learning approach in pharmacy education. These results advocate for incorporating similar campaigns into pharmacy curricula and highlight the necessity for additional studies to evaluate their long-term effects on professional readiness.
